Tweaking the Innovation

Budget Right

Services

1. Service that only provides minimum budget for the month- This service will strictly generate a budget for a month of pay.
2. Service that provides minimum budget for month plus a way to save- This service will generate a budget for a month of pay but also show you how to save money every month with the extra pay or bonuses accounted for throughout the month. This will use the bare minimum of bonus or extra cash earned. 
3. Service that provides minimum budget for month, way to save, and a vacation plan.- This service will generate a budget for a month of pay and separate a savings account from a vacation plan. The vacation plan will show a future plan on how to save for a cruise and also be able to budget when to take off of work so your bills are still paid for. 

The core/benefit- People buy the app because it allows people to see a budget no matter what type of work they do.
The tangible- Is the output they see on their phone which is on the go with them at all times
Augmented- There is a 24/7 live chat to help the consumer if they have any problems or questions. There will also be a step by step on how to set up your app.